424 registrations for the International Coaching Week in 8 days
About the project
We were approached by ICF Ukraine, the Ukrainian branch of the International Coaching Federation. The organisation has been developing the coaching culture in the country for over 6 years, with more than 700 certified members. ICF Ukraine actively supports collaboration of coaches with the government and businesses, striving to enhance the quality of processes in all areas.
First, the team asked us to launch advertising for the International Coaching Week (ICW), which was scheduled to start in just 8 days. Within this short timeframe, we set up an advertising account, developed creatives, and launched target ads.
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Tasks
First stage was to launch advertising for the International Coaching Week. Next, to help the team bring the results of their activity for 2023 and 2024 to the fore using content management.
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Result
We took on the company’s communication strategy and content management. We meticulously worked on the structure and format of the annual reports.
Within the scope of the advertising launch for Coaching Week, we received 424 registrations on the website at a cost of $0.54 per lead. -
Tools
- SMM
- Target
- Content management
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Advertising
- We set up an advertising account from scratch
- developed ad creatives for different audiences
- launched advertising for the website to facilitate online registration for the event
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Content management
- We collected and processed information based on the results of work of all 6 committees
- prepared and posted the detailed reports from each committee
- compiled a comprehensive annual report presenting the achievements of the entire organisation—over 100 slides highlighting the goals and projects of ICF Ukraine
Report
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Development of the personal brand of the President of ICF in LinkedIn
- We studied a wide range of materials on the topic of coaching
- agreed on relevant posting topics
- supplemented the information with Alina’s personal experience;
- developed a unique visual style
- created a Guide to Executive Coaching based on the posts
Client feedback
One of my goals is to create and influence the market of professional coaching in Ukraine. To fulfill this task, I need a quality communication strategy and its tactical implementation. That is why I have delegated this task to the partners who understand my personality and desire to create unique content about the value and advantages of professional coaching.
I highly recommend the services of the agency: they ensure flexibility, initiative and a personalised approach, as well as deep study of expert materials in order to create professional content. I will definitely continue working with them.
