Comprehensive digital marketing for online accounting
About the project
Dilovod.ua is a Ukrainian online service that facilitates accounting and reporting for accountants, as well as automates processes for small and medium-sized businesses.
Since February 2022, many entrepreneurs have discontinued the use of Russian software. Dilovod has become a Ukrainian alternative for those who no longer wish to use 1C and Bitrix.
The Dilovod team reached out to us for comprehensive digital promotion. At that moment, the company did not use any social media, therefore, our task was to launch them from scratch.
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Tasks
The first step was to create and set up the company’s social media, and next, to take control of the blog and concentrate on it.
The major challenge was the complexity of the niche, with a lot of accounting terminology and subtleties, as well as high demands for expert content.
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Result
We brought the company online by setting up and launching the profiles on four social media platforms: Instagram, Facebook, LinkedIn, and Telegram. We create content and increase traffic through content marketing in the blog.
The client received a digital strategy for social media promotion, as well as a flow of traffic to the website via the blog. -
Tools
- Comprehensive marketing
- SMM
- Target
- SEO
- Content marketing
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Social media
- We developed a digital promotion strategy for Instagram, Facebook, LinkedIn, and Telegram considering different target audiences
- Analysed the target audience and competitors
- Devised an individual content plan for each social media platform
- Created visual branding for the profiles
- Arranged regular posting
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Advertising and promotion
- We set up and launched targeted advertising on Facebook and Instagram
- Tested audiences and ad creatives
- Worked on scripts
- Prepared articles to post on external resources
- Tested collaborations with bloggers and launched influencer marketing
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Website
- We collected the semantic core and key enquiries
- Optimised some of the main pages of the website that had potential for development
- Developed a content plan for SEO optimisation of the blog, and post expert articles on a regular basis
- Launched a section about Dilovod users, where entrepreneurs share success stories and give business advice
Client feedback
We started our cooperation with the agency over a year ago. The idea of our project is specific, as Dilovod.ua provides the online accounting service.The team has handled our project professionally and responsibly. They are growing together with us and are deeply immersed in our business. Initially, we actively worked on social media, but later we decided to focus on our blog. At the moment, our blog is bringing in more and more traffic to the website thanks to the great deal of effort of the team. Thank you!
