SMM for FinTech-events by Forbes
About the project
In December 2023, the two-day summit by Forbes called Future of Fintech took place in Cyprus. The summit featured world-class speakers.
The conference gathered entrepreneurs, investors, and politicians for discussion of trends and innovations in the fintech domain. The event also announced the winners of the 20 Women in Tech Award, which united leaders in the sphere of technology.
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Tasks
Set up social media and launch a powerful content strategy to draw in participants and sponsors.
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Result
Content on social media aroused interest in the events. Posts with tags of companies and participants of the events received positive feedback encouraging active reposts and comments, which resulted in expanded coverage.
The organisers received 81 applications from the candidates for the 20 Women in Tech Award, which exceeded the expectations. -
Tools
- SMM
- Content marketing
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Promotion of events on social media
We developed a content plan, and selected interesting topics to highlight, including:
- announcing the summit speakers
- sharing expert content about the fintech industry
- top Forbes authors and events in the sphere of technology
- trends and development prospects in FinTech
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Translations
We wrote English texts and created visual styles for posts following the Forbes brand guidelines. Apart from that, we adapted posts for Facebook, Instagram, and X (Twitter)
Sample Post
