We attracted clients in the sports B2B niche through SEO optimisation
About the project
In October 2022, Ivan Kachkivskyi, a founder of IKS®, reached out to us with the request for the website promotion.
Love for sport and expertise in IT-technologies helped our client to establish a company focusing on technical support for competitions, running a calendar of sports events and compiling a database of results.
The website was not optimised, whereas the blog was run on a regular basis. There was no organic traffic, therefore, no clients. The main requests were SEO optimisation and increasing search engine rankings.
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Tasks
First step was to collect a semantic core and select key requests. Next one was to increase the flow of organic traffic using SEO.
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Result
We developed the website structure, wrote texts for the main pages, and implemented a strategy for the blog content.
Organic traffic reached 1000 visitors monthly. The articles generated customers. -
Tools
- Content marketing
- SEO copywriting
- Articles for the blog
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Website
- We collected a semantic core for the website: Home, Services, Calendar of sport events, and a blog
- Conducted keyword clustering for more effective SEO optimisation
- Developed prototypes and wrote texts for the main pages: Home, Services, Competitions, Equipment, etc
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Blog Management
- Over the entire period of work, more than 150 articles have been published. We release a weekly digest of sports news and an article about the organisation of competitions
- Thanks to the blog, we continuously expand the semantic core, increase traffic flow, and receive requests for organising competitions.
Sample Article
Client feedback
Thanks a lot, you’ve really helped us with SEO-promotion of our website
