124 monthly requests for a logistics company
About the project
Midmoon Logistics is a logistics company that delivers commercial cargo to Ukraine.
The key task of Midmoon Logistics is to deliver cargo at minimal cost despite storms, epidemics, and even the war to ensure the Ukrainian business is up and running.
The client came to us after having negative experience of cooperation with the former contractors.
Social media neither worked nor brought requests and sales, therefore, the client did not believe it could work in a different way.
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Tasks
First stage is to set up social media; next, to gain complete control of operational digital-marketing. The main objective is to ensure a flow of targeted enquiries that will convert into orders.
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Result
During three years, we were in control of all the client’s operational marketing in accordance with the mapped-out strategy. We created content and increased the flow of targeted leads through advertising.
The average number of requests — 120 per month at a cost of $3,24. -
Tools
- SMM
- Target
- SEO
- Content marketing
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SOCIAL MEDIA
- We developed a promotion strategy for social media
- Devised a content plan and formats
- Arranged regular posting
- Expanded coverage and boosted engagement
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WEBSITE
- We created a semantic core and wrote meta tags
- Added key enquiries and translated content
- Developed a content plan for the blog
- Regularly published expert SEO-optimised articles
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PROMOTION
- We tested the audience and advertising creatives for the markets of Ukraine and Poland
- Changed the strategy in wartime to resume the flow of enquiries
- Set up a system of analytics and lead processing
Client feedback
We were under continuous close supervision. The team is really creative and very responsive to any request with no hesitation. Each time we communicate, I feel an urge to follow their example.
