LinkedIn development for an IT outstaffing company
About the project
The team of OGDSolutions focuses on outstaffing: they select and provide developers to IT companies in the USA and Europe.
OGDSolutions takes care of all the participants in the process: employees enjoy freedom and protection, whereas clients are provided with favorable conditions, so that they could feel confident about the outcome. We relate to this approach, so our collaboration has been productive from the very beginning.
We were approached with the request to manage LinkedIn in order to support lead generation, as there was no activity on the page. There was no regular posting, meanwhile, the content did not attract the desired audience.
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Tasks
To increase page activity: gain subscribers, expand coverage, and enhance user engagement; to improve the effectiveness of lead generation through content marketing.
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Result
We publish 4 posts per week and 4 Newsletters with monthly previews. The content covers various segments of the target audience, and helps the company achieve its promotional goals.
Article views increase by an average of 124.7% each month. -
Tools
- SMM
- Content marketing
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Business Page
- We studied the target audience
- Developed a content plan that appeals to different segments
- Created topic-based categories for posts
- Implemented various formats: videos, polls, announcements, etc.
- Arranged regular posting
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Newsletter
- We studied ICP: pain points, engaging topics, behaviour and interests on LinkedIn
- Determined goals, categories, and frequency of posting
- Arranged regular release of articles
- Engaged the target audience, reinforced branding, raised the awareness, and enhanced the company’s visibility in the digital environment
Client feedback
We reached out to the agency with the request to increase LinkedIn activity. It took time to arrange all the processes, but now the content looks great, whereas the audience is growing.
